Monday, May 5, 2008

CORGI purchased by Hornby

We were called by our X-Corgi sales rep last week letting us know that papers were signed on Thursday making the deal final for Corgi's purchase by Hornby. At this time it is unknown what exact changes this will bring except that production is expected to resume and "everything" that is in the 2008 catalog is supposed to be produced under the new ownership (most of you probably noticed that new releases were put on hold for the past few months). We will be updating our blog with more information as it becomes available. In the meantime, I'll leave you with this article from today's edition of London's newspaper The Sun:

The Sun, London, UK - Monday, May 5, 2008

Corgi's Hornby new play thing
MODEL train maker HORNBY has bought toy car company CORGI for £7.5million.

Spy-cast models ... 2006 Corgi toys of James Bond Aston Martins

Hornby — which also owns Scalextric — will plough £750,000 a year into broadening the appeal of Corgi to youngsters. It has long been a favourite among older male collectors.
Chief executive Frank Martin said: “It fits perfectly into our portfolio of famous hobby brands.” He expects to increase Corgi’s sales from £6.5million to at least £10million by 2011.

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