Monday, July 7, 2008

RC2 Spends $163 Million for Children's Book Publishing Co.

RC2 Acquires Children's Publishing Division of Publications International, Limited for $163 million in cash.

This year brought the conclusion of RC2's production of both American Muscle cars as well as AMT plastic model kits. In late June, RC2 continued to move in the direction of the infant/toddler/pre-school market when they signed a deal to purchase a children's book publisher. [article]

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